Press Kit

stop starting overwith your health.

the accountability coach for your health that lives in your texts. gentle, daily, and human enough that you actually follow through.

4.9
App Store rating
150K+
texts exchanged with members
90d
guided habit bootcamp
$1/day
vs. $300 a month for a human coach
The story

The power of daily accountability.

Hi, I'm Francis. For years I was stuck in the same loop. Start a diet on Monday, quit by Thursday. I tried everything. Nothing stuck.

Then I hired an accountability coach. Someone who actually checked in on me every single day. And for the first time in my life, it worked.

The secret wasn't the meal plan. It wasn't the workout. It was having someone who gave a damn, checking in every day.

Good coaches cost $300 a month, and there aren't nearly enough of them for the 2 billion people trying to get healthy. With AI, for the first time ever, we can give everyone that daily push.

That's why I built BodyBuddy. My coach believed in it so much he joined me to build it. It's the same daily accountability that changed my life, now it lives in your texts, for the cost of a takeout lunch.

At a glance
Product
BodyBuddya gentle daily accountability coach for nutrition, movement, and healthy routines, over text
Category
Health & Fitnesstext-first AI coaching, iOS
Price
$29/moor $19/mo billed annually. 7-day free trial, cancel anytime
Launched
New Year's 2026available now on the App Store
Platform
iOS + iMessageoptional call check-ins, progress in-app
Founder
Francis John
Assets · Logo & wordmarks

a ripe tomato standing on its own two feet. a little absurd, a little earnest. that's the brand. use the wordmarks on light or dark surfaces.

BodyBuddy app icon
App icon
1024 × 1024 · PNG
Download PNG
BodyBuddy wordmark for light backgrounds
Wordmark, dark
1600 × 281 · PNG · for light surfaces
Download PNG
BodyBuddy wordmark for dark backgrounds
Wordmark, light
1600 × 281 · PNG · for dark surfaces
Download PNG
BodyBuddy lockup for light surfaces
Lockup, dark
1600 × 400 · PNG · for light surfaces
Download PNG
BodyBuddy lockup for dark surfaces
Lockup, light
1600 × 400 · PNG · for dark surfaces
Download PNG
Press images

each image ships with the BodyBuddy lockup and tagline composed in. download one and drop it straight into an article hero, social post, newsletter, or share card.

BodyBuddy

Stop starting over
with your health.

Stop starting over
16:9 · 1600 × 900 · JPG
Download
BodyBuddy

A gentle
nudge when
the day gets
real.

Kitchen
16:9 · 1731 × 974 · JPG
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BodyBuddy

Small, doable wins
in your real life.

Walk
16:9 · 1600 × 900 · JPG
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BodyBuddy

Take care of
future you.

Future You
16:9 · 1821 × 864 · JPG
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BodyBuddy

Daily health support
between visits.

Between visits
16:9 · 2400 × 1600 · JPG · for telehealth, clinics, care teams
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BodyBuddy

Judgment-free
accountability.

Judgment-free
3:2 · 2.0 MB · PNG
Download
Assets · App screens
BodyBuddy iMessage thread
TextsPNG
BodyBuddy Today screen
TodayPNG
BodyBuddy Journal screen
JournalPNG
BodyBuddy Progress recaps screen
ProgressPNG
Watch

short, shareable. embed any of these or link directly from your posts.

Meet your accountability coachyoutu.be/X9a3TyGAIHU
How it works over iMessageyoutu.be/ctp71lKYrXE
On Instagraminstagram.com/p/DY5qApTKiZn
On Instagraminstagram.com/p/DYfwZiCBE5i
Boilerplate

Copy and paste.

approved language for write-ups and partner mentions. take it as-is.

Short, one line

BodyBuddy is the accountability coach for your health in iMessage.

Medium, 50 words

BodyBuddy is a text-first accountability coach. Members text their plans for meals, exercise, and sleep. BodyBuddy gives realtime feedback and checks in to make sure they did what they said. Nutrition, sleep, steps, and workouts get tracked automatically in the app, for about the price of a takeout lunch a month.

Mission

We want to give a million people daily accountability for their health. Every day people tell themselves they will eat better and move more, then they don't, because nobody is there to hold them to it. We are building the coach that makes sure you follow through.

Founder

BodyBuddy was founded by Francis John after he got in the best shape of his life working with an accountability coach. His coach believed in the idea enough to join him building it, bringing $300 a month coaching within reach of anyone with a phone.

Partner mention

We're partnering with BodyBuddy, a consumer accountability app delivered over text message. It helps you stay consistent between appointments with daily check-ins, meal planning support, movement, sleep, and nutrition reminders, all in iMessage. If you want extra day-to-day support, you can sign up independently and enter our partner code in the BodyBuddy app.

Writing about BodyBuddy?let's make it easy.

need a specific asset, an interview with Francis, early data, or a quote? reach out. we usually reply same day.

Press inquiries
support@bodybuddy.app